Company
INTO THE WILD
Ziel has been producing and distributing
optical technologies to see the world
with different eyes.

Besides the X-PRO line, the Ziel portfolio also includes telescopes, monoculars and more binoculars for various applications, to complete a whole range of products.
Ziel is constantly working to widen its offering with new products in order to satisfy any market requests as well as demanding users, with a special focus on hunting, birdwatching and general outdoor activities.
ZIEL IS ALSO A RELIABLE PARTNER
IN DELIVERY MATTERS.
While many distribution companies are leaving the customers without deliveries for a long time, the company located close to Venice is well experienced, working since decades with Chinese and Japanese manufacturers and used to manage all orders at their best while keeping an eye at partners’ needs.
Ziel is a well known brand in the whole italian territory, renowned for design and reliability of its optical products. The company’s mission is to offer to customers exclusive solutions in terms of technology, innovation and design, in order to meet high expectations at affordable prices.
In 2022 the company decides to enter, with its own optical products, the hunting and the outdoor market, expanding its business outside Italy. Ziel developed the X-PRO series by following a completely new concept in terms of development and production costs, creating instruments dedicated for all users that are looking for a good optical and mechanical quality, at the best price/quality ratio on the market.
